La Venezolana Corp. offers a variety of products from ready-to-eat foods to Precooked Corn meal. They utilize only the freshest, most pure ingredients in all of their products so that the foods remain your first choice when wanting fresh, delicious, top quality foods. On the left page here is the original packaging–outdated with pixelated bread rolls and rivers found throughout the package. My task was to rebrand and redesign the whole package, ditching the old cardstock box and switching to a traditional flour paper bag to let consumers know that it is a powdered mixture as opposed to making them guess what’s inside. I still wanted to include the original colors that derive from the Colombian flag since it is a bread of theirs. A set of illustrated instructions were also designed for those who don’t have the patience to read.